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Starting your own lechon manok business sounds intimidating, but as long as you have these five essential elements, there’s really nothing to it. Here’s everything you need to prepare: 

1.) Lechon manok recipe

Lechon manok, also known as a spit-roast chicken, is a popular Filipino dish you can get almost anywhere. The lechon manok recipe has several versions, but they all have one thing in common–they’re very easy to make.

Ingredients:

  • 1 whole chicken
  • 3-4 stalks of lemongrass
  • Fresh ginger
  • 2 tbsp brown sugar
  • 2 tbsp soy sauce
  • 2 tbsp calamansi juice
  • 4 tbsp vegetable oil
  • 12 tbsp water
  • Black pepper

Procedure: 

  • Step 1: To make the marinade: Combine lemongrass, ginger, brown sugar, soy sauce, calamansi juice, vegetable oil, water, and black pepper in a blender and blend until all the ingredients are combined. Set aside.
  • Step 2: Place the chicken in a deep bowl, add the marinade, and store it in the fridge for 12 to 24 hours. After marinating, you are now ready to grill the chicken.

A good recipe is one of the secrets to a successful lechon manok business. Of course, you can tweak this one according to your preference and the ingredients and spices available in your location.

2.) Lechon manok business plan

Your lechon manok business plan will serve as your guide. It should include a comprehensive breakdown of your goals and how you plan to achieve them.

Your business plan should have the answer to some of these important questions: 

  • Are you a griller or a roaster?
  • How much is your initial capital?
  • Are you going to operate from home, or are you going to rent a space?
  • Are you offering other products?
  • Are you offering delivery and dine-in options?
  • Are you hiring a team?
  • How do you plan to market your products?

Here’s a lechon manok business plan sample for a fictional business called Mr. Manok:

Mission

Mr. Manok is the Philippines’ next big thing in the lechon manok industry, offering a unique take on the classic lechon recipe.

Our team will go above and beyond to ensure that every dining experience that includes Mr. Manok will be special and memorable. 

Mr. Manok will be a part of every Filipino celebration and tradition.

Company and Management

Mr. Manok’s headquarters is in Mandaluyong. It’s a family-owned business that started because of a great love of Filipino dishes. 

All family members have taken an active role in ensuring Mr. Manok delivers only quality products and services. 

Products

Our company’s main product is the Mr. Manok Lechon Manok Special. It’s a new twist to the classic lechon manok.

What sets our product apart from the other lechon manok dishes is its flavor and juiciness—you won’t find any like it in the market. What’s great is that no matter how often it’s reheated, it remains fresh the way it did when you first bought it. 

Our Market

Our customers range from busy moms and dads who do not have time to cook to your average workers who want to celebrate but stay within their budgets. 

Our extensive research helped us understand the importance of delivering affordable and delicious products that are perfect for any lunch or dinner table.

You can also add your financial projections, which include your sales projection and how much growth you can expect in the coming years. 

3.) Equipment for lechon manok business

Lechon manok business equipment
Lechon manok business equipment

Once you’ve prepared your business plan, you must ensure you have all the necessary equipment for a lechon manok business. Here’s a list of what you’ll need: 

Lechon manok grill

If you’re starting your business small, you can get a small lechon manok grill online for Php1,650 to Php3,000. However, these grills can only cook one to two whole chickens. It’s good equipment to get your business off the ground.

However, if you have the capital to go big, you can get a large grill for Php25,000 to Php30,000. These kinds of equipment can cook up to 48 whole chickens.

These grills need to be plugged in to make the skewers turn in place. You need about a sack of coal to cook more than 40 whole chickens.

Depending on your starting capital, you can also start with an air fryer or an oven. Don’t forget tongs and other safety equipment that will allow you to handle hot food.

Your grill will require a good kind of coal. Buying coal in bulk is cheaper than getting it by the bag, so make sure you have a coal supplier.

Cooking equipment

You need a few kitchen tools to prepare your lechon manok. For example, you need blenders where you can make your marinade. 

You also need tubs or food-grade plastic containers to store the chicken you are marinating. A sturdy chest freezer or a spacious refrigerator is also essential. 

Packaging

This part of your lechon manok business doesn’t have to be expensive. Other lechon manok businesses use paper wrapping, banana leaves, and plastic bags for packaging. You can start with paper packaging and gradually upgrade to a custom-made container.

4.) Starting capital for lechon manok business

Starting capital for lechon manok business
Starting capital for lechon manok business

Given all these pieces of equipment, you might ask: How much is the starting capital for a lechon manok business? We’ve broken it down for you:

  • Charcoal Grill (Can cook up to 40 whole chickens) = Php25,000 to Php30,000
  • Chest Freezer (Can store up to 100 kilos of chicken) = Php15,000 to Php25,000
  • Kitchen Utensils = Php4,000 to Php10,000
  • Fresh Dressed Chicken = Php150 to Php200 per kilo
  • Coal = Php200 to Php280 per sack
  • Packaging = Php4,000 to Php6,000
  • Business Permits and Clearances = Php5,000 to Php10,000
  • Marketing Budget = Php3,000 to Php5,000
  • Business Location (Rent) = Php6,000 to Php10,000
  • Business Location (Construction) = Php15,000 to Php40,000

Total Starting Capital: Php90,000 to Php140,000

How much is the income of a lechon manok business? Let’s compute how much you’ll earn during a week-long operation. Here’s an approximation: 

45 whole chicken x Php150 = Php6,750 (Sold for Php250 per piece / Php130 half chicken)

1 sack of coal x Php250 = Php250

Ingredients = Php1,000

Utilities (Electricity, Water, Packaging) = Php1,000

Profit: Php2,250 (per day) Php15,750 (per week)*

*If you can consistently sell 45 to 100 pieces of chicken every day, you can earn roughly this much and more.

5) Requirements for a lechon manok business

Like any other business in the Philippines, you need to accomplish and submit a few documents before you can start your lechon manok business. Your business permit is one of the most important documents you need to secure. Here’s a step-by-step guide on how to get it:

Step 1: Visit your city or municipality’s Business Permit and Licensing Office. 

Step 2: Fill out an application form.

Step 3: Submit your application form with all the requirements like your Certificate of Business Name Registration, Barangay Business Clearance, and Contract of Lease (if you’re renting). You may also need clearance from your city/municipality sanitation office and fire department. 

Step 4: Pay for the tax and fees. 

Step 5: Claim your business permit.

You’ll also need to register your business name with the Department of Trade and Industry. You need to stop by the Bureau of Internal Revenue to get an official receipt for your business.

It sounds intimidating and tedious, but government offices often have “one-stop windows” where they’ll tell you who you need to talk to, what you need to prepare first, and which offices you need to visit.

Other options for a lechon manok business

If you can’t start your own lechon manok business from scratch, you can also try franchising. 

A few lechon manok businesses in the Philippines are open for franchising. Here are some you can choose from:

Andok’s Litson Manok

Andoks Litson Manok
Andoks Litson Manok

Andok’s is a popular lechon manok brand, so you don’t have to worry about marketing your product. 

The total capital investment costs around Php2.5 million for a take-out stall and Php7.5 to Php10 million for a dine-in stall.

Their franchise fee costs around Php300,000 to Php500,000.

Baliwag Lechon Manok

Baliwag Litson Manok
Baliwag Litson Manok

Baliwag is another lechon manok business open for franchise. They have carts and kiosks with a franchise fee that ranges from Php250,000 to Php750,000. 

Their packages include all the lechon manok equipment you’ll need, cashiering and cleaning supplies, employee uniforms, and more.

Dos and don’ts before starting your own lechon manok business

DO: Make a thorough research

You can’t make a good business plan if you don’t research the market of lechon manok in your location.

These are some of the questions you should be able to answer after your market research:

  • Who is my target market?
  • What makes my lechon manok different and special?
  • How much can I sell my lechon manok for?
  • What other services and products can I offer my customers?

Do: Join lechon manok business seminars and training sessions

The Department of Trade and Industry (DTI) often hold training and seminars for small business owners or those looking to start their own small business. 

You can visit their website for the events and training sessions schedule. 

Don’t miss a chance to join business expos as well. These are mostly organized by private businesses in collaboration with the government. These training sessions and seminars will help you understand everything you need to know about starting your own business—from the planning stage to costing and pricing.

All in all

Many small business owners who have started their own lechon manok business will tell you it’s a profitable venture if you’re willing to take a risk. As long as you have everything on this list and with enough proper training, who knows? Your homemade lechon manok recipe might just become the next best thing in the business.

Everything Korean has become extremely popular with Filipinos—from K-Dramas to their hit pop songs. Even their delicious food has become a Pinoy favorite. In fact, a lot of local businesses have started including Korean dishes on their menus. The top items on the list are samgyeopsal, jjigae, and bibimbap.

Korean-inspired restaurants, snack houses, kiosks, and cafes have also popped up on every corner. Without leaving the country, you can even sample their street food, like the famous egg drop and corndog.

If you’re thinking of starting your own food business, why don’t you try making your own egg drop sandwiches or franchise popular brands in the Philippines?

Here are two of the most popular egg drop franchises in the Philippines you should check out:

1) Egg Stop

Egg Stop is one of the most popular Korean egg drop businesses in the Philippines. In fact, the brand already has so many branches all over the country.

They have eight egg drop varieties to choose from. There’s the Egg Cheddar Sandwich, the Egg Salad Sandwich, and the Hungarian Sausage Egg Drop, to name a few. 

Their egg drop sandwiches are affordable, too, with prizes ranging from Php99 to Php159. They also have side dishes like criss-cut fries and tteokbokki with egg and cheese. Iced tea and juice are also available. 

You can start your own egg drop business with Egg Stop for Php149,000, including an outdoor kiosk or cart, ingredients, supplies, recipes, packaging, and staff training.

If you’re interested in getting a mall kiosk, your initial investment will cost around Php250,000 to Php500,000. On the other hand, a food court kiosk will cost around Php350,000 to Php500,000.

Source: Egg Stop

Once you’ve decided which franchise arrangement suits your budget best, you can fill out their franchisee profile form and attach a government-issued ID with a photo and signature. 

An Egg Stop consultant will contact you to talk to you about your application. Once you receive their approval, sign the franchise agreement, and pay the initial investment, they will deliver your kiosk and train your staff. You can start selling egg drop sandwiches in 14 days.

If you need more details or have more questions, you can download their franchising kit here or visit their website here.

2) Momo Korean Egg Drop

Momo started in 2021 as a business experiment among five friends. They sought to find a way around the devastation that the COVID-19 pandemic caused in the Food and Beverage industry.

Since all of them were K-Drama fanatics, they thought of bringing the Koreans’ egg drop to the Filipinos. Today, they’ve established several branches of Momo around Metro Manila. They have also opened this business to anyone interested in franchising. 

Just visit Momo’s website (click here), where you’ll find a form. Input your name, email address, phone number, and details about your inquiry. They encourage you to include why you want to start an egg drop business and whether you have experience running a food business. 

You can also send your inquiry to momoeggdropfranchise@gmail.com.

They currently have eight varieties of egg drops—all named after some of Korea’s most notable places and destinations.

Prices range from Php175 to Php270. They also have other dishes on their menu, like their Kpop Chicken Skin, Kpop Chicken Popcorn, Kpop Tofu, Bacon Buttered Rice, and Beef Kimchi Rice, to name a few. They also serve their own blend of iced tea and cold brew.

Before starting your egg drop business

The success of your food business doesn’t only rely on your recipe and presentation—it also depends largely on your location. So before putting up an egg drop kiosk or coffee shop, ensure your location has enough foot traffic. 

Some small business owners also conduct surveys or observe their surroundings to see the local demands before starting a food business. An egg drop business might be your next best investment if you have a location with many young consumers and K-Pop lovers.

What’s your flan? is a Filipino brand that creates and sells premium leche flan desserts with a twist. Their products range from mouth-watering cake flans and gelatos to flavored flans and the classic Filipino leche flan.

The brand under the What’s your flan? International Group of Companies, which handles other brands like The Ube Story, The Beef Master, and Cookiezilla.  

What’s your flan? Business Packages

It’s very easy to resell What’s your flan? products. The company offers several business packages to choose from, depending on your budget.

Both these business packages are designed to allow you to launch and sustain your business in the comfort of your home. 

How to become a What’s your flan? franchisee

As a franchisee, you will be supplied with the finished products by an accredited distributor or commissary. 

Local and international franchise starts at Php30,000. You can also franchise two brands (mentioned above) for Php50,000. Meanwhile, their mall cart and home-based package start at Php150,000.

Here’s everything you need to become a franchisee:

  • Chest-type freezer or a refrigerator with a spacious freezer
  • Stable internet access and a reliable computer and mobile phone
  • Marketing materials and budget: tarpaulin, flyers, calling card, social media management, online collaborations

How to become a What’s your flan? distributor

As an exclusive distributor, you will produce and supply What’s your flan? products exclusively to specific locations and existing/future franchisees. Depending on the population, the company only allows one to two distributors per city or district. 

The initial investment for a local distributorship starts at Php65,000 to Php250,000. The company also offers special promos from time to time, which allow you to save Php65,000 to Php140,000, depending on the number of brands you franchise.

Here’s a list of everything you need to become a distributor: 

  • A refrigerator with a freezer or a chest-type freezer
  • Kitchen equipment: 3-layer steamer, mixer, stove, blender, food storage, weighing scale, measuring cups, and ingredients storage
  • Food packaging: Tin cans or PP5 microwavable containers

You’ll also need the following:

  • Marketing materials and funds for tarpaulins, flyers, calling cards, social media marketing, sponsorships, and collaborations
  • A well-ventilated preparation area with a clean water supply
  • One to two people who can serve as your production staff

The company offers product training through video calls or face-to-face classes in their Quezon city office. In addition, you can join their online training sessions for free and as often as you like.

Once you become a franchisee, you’ll also be required to join a business orientation where the company representatives will talk to you about food safety guidelines and other important matters.

How to become a What’s your flan? Co-owner

You can also become a What’s your flan? co-owner, or what the company calls a Master Franchise. This means you get exclusivity in entire regions, provinces, states, or even an entire country. 

You earn 100% of sales and 90% of the paid franchise fees. You don’t have to pay royalty fees. 

The starting capital for a local, provincial master franchise starts at Php500,000, which includes three brands and is exclusive to two provincial locations of your choice.

Meanwhile, the starting capital for a regional master franchise starts at Php1,000,000, which includes all four of the company’s brands.

These prices are subject to change, so make sure you only contact legitimate and verified What’s your flan? sales representatives.

Profit and benefits of a What’s your flan? franchise

Did you know that selling eight pieces of What’s your flan? products can earn you up to Php7,000 a week? And if you sell 14 pieces or more, you can earn up to Php26,000 a week.

One of the benefits of owning a What’s your flan? franchise is a speedy return on investment. According to the company’s data, they have more than 85% success rates in their franchise. 

Their business plan is also very easy to manage, especially since you can operate it from home. 

There is also no royalty fee, and the company will allow you to sell products from their other brands with no minimum number of orders. 

They also offer ten food entrepreneurship lessons for free, which comes with a certification—Php15,000 value care of the company’s CEO, a chef instructor. 

Meanwhile, if you decide to become a distributor, you’ll get a chance to learn more about culinary and pastry arts. So if you’re thinking of starting a career in the pastry business, getting a What’s your flan? franchise might just be the key.

Frequently Asked Questions:

What is the What’s your flan? contact number?

You can reach the team through Whatsapp at 09218066492 or via Viber at 09164978876.

Who is the owner of What’s your flan?

Chef Princess Rosario-San Diego is the founder and CEO of the What’s your flan? International Group of Companies. She is a pastry chef who graduated from the Center for Culinary Arts Manila (CCA). 

Currently, she’s the Marketing & Communications Chair of the American Culinary Federation (Manila Chapter).

She is also a member of the International Franchise Association and has been recognized by different mentors from the Canadian Franchise Association and the Philippines Franchise Association. 

Chef Princess has received local and international recognition from some of the biggest franchise competitions here and abroad. She’s the 2019 First Runner-up at the NextGen in Franchise Global—the first Filipino and Southeast Asian winner. She has even been recognized as one of the 100 Influential Women in Franchising. 

How much is the What’s your flan? franchise fee?

The franchise fee costs Php30,000, which includes:

  • A 2-year contract with three months for free
  • An option to purchase a cart or a stall
  • Twenty (20) pieces of What’s your flan? products of your choice
  • Two (2) tarpaulins
  • An opportunity to earn commissions
  • An opportunity to resell all their brands
  • Six (6) months of digital assistance
  • Creation of your own Facebook Page

You can also become a What’s your flan? Junior Distributor for only Php65,000, which includes: 

A 2-year contract with three months for free

  • Access to Chef Princess’s existing recipes after contract signing
  • An option to purchase a cart or a stall
  • Php5,000-worth of ingredients
  • Two (2) tarpaulins
  • An opportunity to earn commissions
  • An opportunity to upgrade to become either a Senior or Master Distributor
  • A rebate on the costs of ingredients

How long does it take to get a return on my investment?

Some franchisees and resellers get a return on their investment in as little as two weeks. 

What are the What’s your flan? products available?

Existing products include: 

  • Premium Flavored Plans
  • “Flantasy” Cakes
  • Premium Cakes Flans
  • Premium Gelatos
  • 4-in-1 Fruity Ice Cream Flan
  • Pink Gelatos
  • Solo Flans
  • Premium Cakes

These are packaged in tin cans and are sold for Php450 to Php150, depending on the size and variety. You can earn up to Php250 per tin can.

If you want to start earning on the side today, visit the What’s your flan? website for more details about their business packages, products, and terms. You can also send an email to whatsyourflan@yahoo.com.

Even though there are many fun ipon challenges you can try, sometimes, your salary is just not enough. In order to help you save more money, we’ve come up with the best products to sell online in 2023. These products are in high demand which means that with the right product and strategy, you can make extra cash and put it into savings.

Here are some of the best products to sell online:

1) Beauty and personal care products

beauty products

More and more people are giving importance to self-care, which is why beauty, healthcare, and personal care products have seen a rise in demand. Here are some of the items you can sell:

  • Makeup with inclusive shades
  • Makeup brushes
  • Beauty fridges
  • Haircare products for various types of hair
  • Perfumes
  • Natural-made supplements
  • Juices made from natural fruits and vegetables
  • Dried fruits and vegetables for tea
  • Hair scrunchies
  • Lip balms

How to make it a hit: Find your niche. The beauty industry is large, so you also have a huge market, which can get overwhelming. However, if you zoom in on one aspect of the industry, you would already be able to estimate the demand and the potential number of customers you need to serve.

2) Parenting and childcare products

The demand for parenting and childcare products never dips, but it’s constantly changing. Parents are very particular customers—after all, they only want what’s best for their children. Here are some of the products you can sell:

  • Baby clothes
  • Homemade and healthy baby food
  • Car seats
  • Cribs
  • Baby bottles
  • Toys
  • Children’s books
  • Nursing pillows
  • Baby carriers
  • Milk bombs
  • Beauty products for pregnant women
  • Sterilizers and other baby-safe cleaning products

Selling these products requires a bit of investment, but it’s worthwhile because the market continues to grow.

How to make it a hit: Parents don’t always have time to visit malls and shops, so if you want to earn more from parenting and childcare products, make sure you also offer your customers the choice to shop online.

3) Cleaning, home, and kitchen products

home-decor

Everyone started spending more time at home because of the COVID-19 pandemic. We found ourselves working from home, studying from home, and enjoying our passions and hobbies from home.

Around this time, people started paying more attention to their home decor, maintenance, and work-from-home setup, pushing the market to an all-time high. These are some of the products you can sell:

  • Home office and kitchen storage, organizers, and shelves
  • Cleaning and disinfecting tools
  • Work desks and small tables
  • Beddings, blackout curtains, and carpets
  • Personalization items (wallpapers, hanging shelves, posters, affordable art)


How to make it a hit: All-natural products are all the rage, and they will continue to be in 2023, especially when it comes to cleaning the home. Selling user-friendly products that help make your customers’ lives easier is also a good idea. You often see these in trending TikTok videos and YouTube vlogs like “smart tools,” mood lighting, and aesthetic nordic pieces.

4) Eco-friendly products

People aren’t only taking care of themselves these days. Still, they’re also more aware of the impact everyone has on the environment, which is why it isn’t surprising to see an increase in the demand for eco-friendly products. Here are some you can sell:

  • Reusable products like straws and personalized tumblers
  • Packaging-free or reusable container-packed beauty products
  • Environment-friendly or reusable food wraps
  • Eco-friendly cosmetics and beauty products
  • Natural cleaning products
  • Reusable tote bags
  • Reusable makeup removers, swabs, and makeup applicators
  • Eco-friendly toothbrushes
  • Eco-friendly mobile phone cases

How to make it a hit: When it comes to selling eco-friendly products, it all boils down to how you market your advocacy. Only some understand sustainability, so you must include explainers and testimonies in your marketing strategy. 

One of your most important goals if you sell eco-friendly products, apart from earning a profit, is helping people understand what’s sustainable and what isn’t.

5) Homemade food products

Selling food is consistently profitable, no matter the day and age. All you have to make sure of is that you deliver fresh and delicious dishes. Here are some delicious dishes you can make at your home, package, and sell:

  • Healthy snacks made from fruits and vegetables (kangkong chips, dried fruit snacks)
  • Korean dishes or K-Drama-inspired food
  • Coffee and other artisan drinks
  • Baked Filipino bread with a twist (salted egg ensaymada, pandesal with different flavors, toppings, or filling)
  • Homemade dips and sauces (chili garlic, Korean dips)
  • Preserved food (gourmet tinapa, gourmet tuyo)

How to make it a hit: Keep a close watch on the latest trends. For example, there was a time in 2022 when everyone was craving Korean dishes like egg drops, samgyupsal, gimbap, and corndogs. 

That year was the best time to capitalize on the Filipino’s love for K-Pop and K-Drama, and it doesn’t seem like that trend will die down any time soon.

If you pay attention to trending dishes, you won’t run out of recipes and ideas for your food business. If you already have a food business, you can check out these proven 7 tips on how to promote a food business in the Philippines.

Other trending products you can sell in 2023

Plantita and plantito needs

Everyone has seen an increase in the number of people interested in plants and gardening in 2021 and 2022, and this new demand has opened a new possibility for business owners. Here are some of the gardening essentials you can sell: 

  • Planters and vases
  • Seeds and seed storage containers
  • Garden tools (especially small ones that can be used indoors)
  • Terrariums
  • Watering jugs and hoses

Art and hobby materials

Many people have started picking up new hobbies during the pandemic. Here are some of the products you can sell: 

  • Coloring pens, paints, and pencils
  • Pen and table organizers and boxes
  • Polymer clay and other materials for clay sculptures
  • Drawing pads and tables

Coffee products

If there is no market for ready-made coffee and artisan drinks in your area, you can sell other coffee-related products instead. Here are a few: 

  • Coffee beans
  • Mugs
  • Water heaters
  • Syrups
  • Coffee-making essentials (stirrers, measuring cups, and spoons)
  • Coffee pod holders and other food containers, and organizers

Where to Sell Your Products

In the Philippines, there are many platforms where you can sell your products. Among the popular choices are Lazada, Shopee, Carousell, and, Facebook marketplace. Be sure to study each platform and devise a plan on how to sell your products online.

All in all

Although it’s good to keep track of trending products and market demands, it’s also essential to pay attention to the quality of the products and services you provide. After all, your business’s success doesn’t solely rely on the products you’re selling.