What’s Your Flan is a Filipino food start-up established in November 2016. Despite facing 14 business failures, the company’s unwavering determination paved the way to unprecedented success. Today, it is a global leader in the dessert franchise industry, boasting nearly 700 franchisees and thousands of resellers across 13 countries.
Specializing in exceptional, preservative-free delicacies, What’s Your FLAN? offers over a hundred unique recipes, including ube halaya, ube moist cake, beef pares, coffee, cookies, and sandwiches. They mainly sell their products under four brands: Ube Story, Beef Master, Brew & Ballads, and Half-Baked.
If you’re a foodie looking to turn your passion for food into a lucrative sideline, this blog post will guide you on how to get started with a What’s Your Flan franchise.
How to Become a What’s Your Flan Home-Based Franchisee?
To be a What’s Your Flan’s home-based franchisee, you must have at least PHP 30,000. Home-based franchisees can have unlimited resellers, which can significantly boost earning potential.
You can choose from three home-based franchise packages: Home Based + Online Franchise, Home Based + Special Dessert Cart, and International Franchise Package. These comprehensive packages entitle you to become an exclusive brand representative in your area, whether it’s your barangay or town. The packages also include finished products, ensuring you retain 100% of the profits from your sales.
Here is the list of inclusions for each home-based franchise package:
Home-Based + Online Franchise Inclusions
- 2 years + 3 months free contract
- PHP 13,500 worth of What’s Your Flan products
- 1 pc. 3 x 4 ft. tarpaulin
- 10% commission on successful franchise referrals
- Zero quotas, no minimum order, and no royalty fees.
- It can be upgraded to or deducted from higher packages.
- Free marketing layout
Home Based + Special Dessert Cart Inclusions
- 3 years + 3 months free contract
- 15,000 worth of SRP-based products
- Buffet cart for events excluding shipping fee
- 1 pc. 4.8 cubic ft chest-type freezer
- 2 tarpaulin standees
- Own Facebook page
- 1 set of calling cards
- Philippine-based location with nearby family members or relatives (valued at PHP 30,000)
- 10% commission on successful franchise referrals
- Zero quotas, no minimum order, and no royalty fees
- It can be upgraded to or deducted from higher packages
- Free marketing layout
- Eligible to supply to resellers and join bazaars and market fairs
- Free transferable franchise within the Philippines or abroad
International Franchise Package Inclusions
- 2 years + 3 months free contract
- PHP 20,000 worth of What’s Your Flan products
- 1 set of calling cards
- 1 Philippine-based location with nearby family members or relatives (valued at PHP 30,000)
- 10% commission on successful franchise referrals
- Zero quotas, no minimum order, and no royalty fees.
- It can be upgraded to or deducted from higher packages.
- Free marketing layout
You can sell at home or have a physical store with an international franchise package. This package is for those interested in expanding beyond local borders, provided that there is an existing distributor in the desired area. This opportunity offers a lucrative and manageable business model with substantial growth potential.
How to Contact Your What’s Your Flan for Your Application
There are two ways to contact What’s Your Flan for the application process.
1. Send them a private message through Facebook.
2. Send an inquiry through their Contact Us page.
Other What’s Your Flan Business Packages
What’s Your Flan offers other business opportunities besides home-based franchise packages: being a Distributor/Commissary Partner and a Master Franchisee.
These packages provide unique avenues for entrepreneurship, enabling partners to engage with our brand in multiple ways, whether through retail, wholesale, or innovative collaboration models.
Distributor/Commissary Partner
The Distributor/Commissary Partner opportunity, starting at PHP 150,000, grants exclusive rights within a designated city, district, or international region. As a partner, you will produce and supply products to all existing franchisees in your area,
This role includes the potential to collaborate with local establishments such as restaurants and coffee shops to sell and promote these products. The initial investment covers necessary inclusions to kickstart operations.
You can avail yourself of either the Start-Up City Commissary or Full City Commissary packages. The inclusions for these business packages are as follows:
Start-Up City Commisary Inclusions:
- 3 years + 3 months free contract
- 10% commission on every successful city-based franchise referral
- 1 pc. 4.8 cu ft chest-type freezer
- 2 tarpaulin standees
- 40 pcs. of best-selling premium products (mix of 4-in-1 Flavored Flan or 4-in-1 Flantasy Cake worth PHP 11,200)
- 2 pcs. large mixing bowls
- 2 pcs. collared shirts
- 2 pcs. medium-sized steamers
- 1 set of standard flyers
Full City Commisary Inclusions:
- 4 years + 3 months free contract
- 1 pc. 7 cu ft chest-type freezer
- 4 pcs. cu m 3-layer streamers
- 1 pc. branded food processor
- 4 pcs. (24cm) stainless steel mixing bowls
- 1 pc. 6L pressure cooker
- 4 pcs. WYF collared shirts
- 1 set of calling cards
- 2 pcs. 3 ft x 5 ft tarpaulin standees
- 35 pcs. of premium WYF products or PHP 10,000 worth of ingredients
- 2 pcs. double-burner gas stoves
Master Franchise
The Master Franchise opportunity, starting at PHP 500,000 and up, offers a prestigious chance to own an internationally awarded business with exclusive rights to supply and produce in your area.
This package ensures 100% exclusivity, allowing you to earn all the profits from product sales and retain 75% of franchise fees. As a co-owner, you will establish the main office in your region, managing all existing distributors and franchise partners while attracting new ones. This opportunity guarantees significant earnings and positions you as a key player in a successful, globally recognized brand.
You can purchase either the Master Franchise Provincial or Master Franchise Regional. We listed below the inclusions for both business packages.
Master Franchise Provincial Inclusions
- 5 years with a free 6-month contract
- 70 / 30 franchise fee sharing (70% goes to Master Franchise, 30% goes to the main office)
- 100% of product sales go to the Master Franchisee
- 1 pc. 7 cu ft chest freezer
- 4 pcs. 40 cu m 3-layered steamers
- 1 pc. branded food processor
- 1 pc. 6 L pressure cooker
- 1 set of calling cards
- 2 pcs. 3 ft x 5 ft standee tarpaulin
- 2 pcs. double burner gas stove
- 4 pcs. 24 cm mixing bowls
- 4 pcs. collared t-shirts
- PHP 10,000 worth of ingredients
- 35 pcs. of premium WYF products
Master Franchise Regional Inclusions
- 5 years with free 3 months contract
- 70 / 30 franchise fee sharing (70% goes to Master Franchise, 30% goes to the main office)
- 100% of product sales go to the Master Franchisee
- 1 pc. special dessert cart
- 1 pc. 6L pressure cooker
- 8 pcs. 40 cubic m. layered steamers
- 1 set of calling cards
- 1 ream flyer
- 2 pcs. 10 cubic ft. freezer
- 2 pcs. branded food processors
- 2 pcs. 3 ft. x 5 ft. standee tarpaulin
- 4 pcs. WYF Collared Shirt
- 4 pcs. double burner gas stove
- PHP 30,000 worth of ingredients
- Assorted measuring and kitchen utensils
- 100 pcs. Premium WYF products
How Much to Franchise What’s Your Flan?
The home-based franchise package of What’s Your Flan starts at 30,000. The table below shows the prices for all packages offered.
| What’s Your Flan Business Package | Price |
| Home-based + Online Franchise | PHP 30,000 |
| Home-based + Special Dessert Cart | PHP 99,000 |
| International Franchising | PHP 49,000 |
| Start-up City Commissary | PHP 150,000 |
| Full City Commissary | PHP 250,000 |
| Master Franchise Provincial | PHP 500,000 |
| Master Franchise Regional | PHP 1,500,000 |
Benefits of a What’s Your Flan? Franchise
- High earning potential (Selling eight pcs. of What’s Your Flan? Products can bring in up to PHP 7,000 a week.)
- Quick return on investment backed by an 85% success rate
- Easy to manage from home
- No royalty fees
- Allows selling products from other brands without minimum orders.
- Free food entrepreneurship lessons (10 lessons valued at PHP 15,000)
- Free Facebook page created by the Main Office
- Option to establish a physical store
- Right to use trade and business name and trademark
- Right to sell to all available locations with existing franchises
- Right to recruit resellers
- Food preparation, handling, and safety manual
- Operations, business plan, and franchise manual
- Franchise certificate
- Long-term mentoring and coaching
- Optional website promotion worth PHP 5,000 to PHP 10,000
What’s Your Flan Branches
What’s Your Flan has franchisees, commissaries, and partners in the Philippines, USA, New Zealand, and Malaysia. In the Philippines, here are the branches
| Metro Manila | Luzon | Visayas | Mindanao |
| Muntinlupa North Caloocan Quezon City Pasig Makati Manila Taguig Las Pinas Novaliches Paranaque | Rizal Baguio Cavite Laguna Batangas Palawan Pangasinan Ilocos Sur Ilocos Norte Camarines Sur La Union Nueva Vizcaya | Cebu Bacolod Aklan Iloilo Antique Samar Siquijor Leyte Dumaguete | Misamis Oriental Zamboanga Davao Agusan del Norte Cotabato Surigao Del Sur Surigao Del Norte |
Use the Branch Locator to know who to contact and help you look for the distributor in your area.
Final Thoughts
Franchising with What’s Your Flan? presents a golden opportunity for aspiring entrepreneurs in the food industry. With a low initial investment starting at PHP 30,000 for a home-based franchise, you can quickly earn substantial weekly profits of up to PHP 26,000. The business model is designed for simplicity and success, boasting an impressive 85% franchise success rate and no royalty fees.
Additional perks include free food entrepreneurship lessons valued at PHP 15,000 and the freedom to sell products from other brands without minimum orders. Whether you’re looking to start small or expand globally, What’s Your Flan? offers a pathway to lucrative entrepreneurship in the pastry sector.
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