How to Start Your What’s Your Flan? Business

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What’s your flan? is a Filipino brand that creates and sells premium leche flan desserts with a twist. Their products range from mouth-watering cake flans and gelatos to flavored flans and the classic Filipino leche flan.

The brand under the What’s your flan? International Group of Companies, which handles other brands like The Ube Story, The Beef Master, and Cookiezilla.  

What’s your flan? Business Packages

It’s very easy to resell What’s your flan? products. The company offers several business packages to choose from, depending on your budget.

Both these business packages are designed to allow you to launch and sustain your business in the comfort of your home. 

How to become a What’s your flan? franchisee

As a franchisee, you will be supplied with the finished products by an accredited distributor or commissary. 

Local and international franchise starts at Php30,000. You can also franchise two brands (mentioned above) for Php50,000. Meanwhile, their mall cart and home-based package start at Php150,000.

Here’s everything you need to become a franchisee:

  • Chest-type freezer or a refrigerator with a spacious freezer
  • Stable internet access and a reliable computer and mobile phone
  • Marketing materials and budget: tarpaulin, flyers, calling card, social media management, online collaborations

How to become a What’s your flan? distributor

As an exclusive distributor, you will produce and supply What’s your flan? products exclusively to specific locations and existing/future franchisees. Depending on the population, the company only allows one to two distributors per city or district. 

The initial investment for a local distributorship starts at Php65,000 to Php250,000. The company also offers special promos from time to time, which allow you to save Php65,000 to Php140,000, depending on the number of brands you franchise.

Here’s a list of everything you need to become a distributor: 

  • A refrigerator with a freezer or a chest-type freezer
  • Kitchen equipment: 3-layer steamer, mixer, stove, blender, food storage, weighing scale, measuring cups, and ingredients storage
  • Food packaging: Tin cans or PP5 microwavable containers

You’ll also need the following:

  • Marketing materials and funds for tarpaulins, flyers, calling cards, social media marketing, sponsorships, and collaborations
  • A well-ventilated preparation area with a clean water supply
  • One to two people who can serve as your production staff

The company offers product training through video calls or face-to-face classes in their Quezon city office. In addition, you can join their online training sessions for free and as often as you like.

Once you become a franchisee, you’ll also be required to join a business orientation where the company representatives will talk to you about food safety guidelines and other important matters.

How to become a What’s your flan? Co-owner

You can also become a What’s your flan? co-owner, or what the company calls a Master Franchise. This means you get exclusivity in entire regions, provinces, states, or even an entire country. 

You earn 100% of sales and 90% of the paid franchise fees. You don’t have to pay royalty fees. 

The starting capital for a local, provincial master franchise starts at Php500,000, which includes three brands and is exclusive to two provincial locations of your choice.

Meanwhile, the starting capital for a regional master franchise starts at Php1,000,000, which includes all four of the company’s brands.

These prices are subject to change, so make sure you only contact legitimate and verified What’s your flan? sales representatives.

Profit and benefits of a What’s your flan? franchise

Did you know that selling eight pieces of What’s your flan? products can earn you up to Php7,000 a week? And if you sell 14 pieces or more, you can earn up to Php26,000 a week.

One of the benefits of owning a What’s your flan? franchise is a speedy return on investment. According to the company’s data, they have more than 85% success rates in their franchise. 

Their business plan is also very easy to manage, especially since you can operate it from home. 

There is also no royalty fee, and the company will allow you to sell products from their other brands with no minimum number of orders. 

They also offer ten food entrepreneurship lessons for free, which comes with a certification—Php15,000 value care of the company’s CEO, a chef instructor. 

Meanwhile, if you decide to become a distributor, you’ll get a chance to learn more about culinary and pastry arts. So if you’re thinking of starting a career in the pastry business, getting a What’s your flan? franchise might just be the key.

Frequently Asked Questions:

What is the What’s your flan? contact number?

You can reach the team through Whatsapp at 09218066492 or via Viber at 09164978876.

Who is the owner of What’s your flan?

Chef Princess Rosario-San Diego is the founder and CEO of the What’s your flan? International Group of Companies. She is a pastry chef who graduated from the Center for Culinary Arts Manila (CCA). 

Currently, she’s the Marketing & Communications Chair of the American Culinary Federation (Manila Chapter).

She is also a member of the International Franchise Association and has been recognized by different mentors from the Canadian Franchise Association and the Philippines Franchise Association. 

Chef Princess has received local and international recognition from some of the biggest franchise competitions here and abroad. She’s the 2019 First Runner-up at the NextGen in Franchise Global—the first Filipino and Southeast Asian winner. She has even been recognized as one of the 100 Influential Women in Franchising. 

How much is the What’s your flan? franchise fee?

The franchise fee costs Php30,000, which includes:

  • A 2-year contract with three months for free
  • An option to purchase a cart or a stall
  • Twenty (20) pieces of What’s your flan? products of your choice
  • Two (2) tarpaulins
  • An opportunity to earn commissions
  • An opportunity to resell all their brands
  • Six (6) months of digital assistance
  • Creation of your own Facebook Page

You can also become a What’s your flan? Junior Distributor for only Php65,000, which includes: 

A 2-year contract with three months for free

  • Access to Chef Princess’s existing recipes after contract signing
  • An option to purchase a cart or a stall
  • Php5,000-worth of ingredients
  • Two (2) tarpaulins
  • An opportunity to earn commissions
  • An opportunity to upgrade to become either a Senior or Master Distributor
  • A rebate on the costs of ingredients

How long does it take to get a return on my investment?

Some franchisees and resellers get a return on their investment in as little as two weeks. 

What are the What’s your flan? products available?

Existing products include: 

  • Premium Flavored Plans
  • “Flantasy” Cakes
  • Premium Cakes Flans
  • Premium Gelatos
  • 4-in-1 Fruity Ice Cream Flan
  • Pink Gelatos
  • Solo Flans
  • Premium Cakes

These are packaged in tin cans and are sold for Php450 to Php150, depending on the size and variety. You can earn up to Php250 per tin can.

If you want to start earning on the side today, visit the What’s your flan? website for more details about their business packages, products, and terms. You can also send an email to whatsyourflan@yahoo.com.


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