Starting your own lechon manok business sounds intimidating, but as long as you have these five essential elements, there’s really nothing to it. Here’s everything you need to prepare: 

1.) Lechon manok recipe

Lechon manok, also known as a spit-roast chicken, is a popular Filipino dish you can get almost anywhere. The lechon manok recipe has several versions, but they all have one thing in common–they’re very easy to make.


  • 1 whole chicken
  • 3-4 stalks of lemongrass
  • Fresh ginger
  • 2 tbsp brown sugar
  • 2 tbsp soy sauce
  • 2 tbsp calamansi juice
  • 4 tbsp vegetable oil
  • 12 tbsp water
  • Black pepper


  • Step 1: To make the marinade: Combine lemongrass, ginger, brown sugar, soy sauce, calamansi juice, vegetable oil, water, and black pepper in a blender and blend until all the ingredients are combined. Set aside.
  • Step 2: Place the chicken in a deep bowl, add the marinade, and store it in the fridge for 12 to 24 hours. After marinating, you are now ready to grill the chicken.

A good recipe is one of the secrets to a successful lechon manok business. Of course, you can tweak this one according to your preference and the ingredients and spices available in your location.

2.) Lechon manok business plan

Your lechon manok business plan will serve as your guide. It should include a comprehensive breakdown of your goals and how you plan to achieve them.

Your business plan should have the answer to some of these important questions: 

  • Are you a griller or a roaster?
  • How much is your initial capital?
  • Are you going to operate from home, or are you going to rent a space?
  • Are you offering other products?
  • Are you offering delivery and dine-in options?
  • Are you hiring a team?
  • How do you plan to market your products?

Here’s a lechon manok business plan sample for a fictional business called Mr. Manok:


Mr. Manok is the Philippines’ next big thing in the lechon manok industry, offering a unique take on the classic lechon recipe.

Our team will go above and beyond to ensure that every dining experience that includes Mr. Manok will be special and memorable. 

Mr. Manok will be a part of every Filipino celebration and tradition.

Company and Management

Mr. Manok’s headquarters is in Mandaluyong. It’s a family-owned business that started because of a great love of Filipino dishes. 

All family members have taken an active role in ensuring Mr. Manok delivers only quality products and services. 


Our company’s main product is the Mr. Manok Lechon Manok Special. It’s a new twist to the classic lechon manok.

What sets our product apart from the other lechon manok dishes is its flavor and juiciness—you won’t find any like it in the market. What’s great is that no matter how often it’s reheated, it remains fresh the way it did when you first bought it. 

Our Market

Our customers range from busy moms and dads who do not have time to cook to your average workers who want to celebrate but stay within their budgets. 

Our extensive research helped us understand the importance of delivering affordable and delicious products that are perfect for any lunch or dinner table.

You can also add your financial projections, which include your sales projection and how much growth you can expect in the coming years. 

3.) Equipment for lechon manok business

Lechon manok business equipment
Lechon manok business equipment

Once you’ve prepared your business plan, you must ensure you have all the necessary equipment for a lechon manok business. Here’s a list of what you’ll need: 

Lechon manok grill

If you’re starting your business small, you can get a small lechon manok grill online for Php1,650 to Php3,000. However, these grills can only cook one to two whole chickens. It’s good equipment to get your business off the ground.

However, if you have the capital to go big, you can get a large grill for Php25,000 to Php30,000. These kinds of equipment can cook up to 48 whole chickens.

These grills need to be plugged in to make the skewers turn in place. You need about a sack of coal to cook more than 40 whole chickens.

Depending on your starting capital, you can also start with an air fryer or an oven. Don’t forget tongs and other safety equipment that will allow you to handle hot food.

Your grill will require a good kind of coal. Buying coal in bulk is cheaper than getting it by the bag, so make sure you have a coal supplier.

Cooking equipment

You need a few kitchen tools to prepare your lechon manok. For example, you need blenders where you can make your marinade. 

You also need tubs or food-grade plastic containers to store the chicken you are marinating. A sturdy chest freezer or a spacious refrigerator is also essential. 


This part of your lechon manok business doesn’t have to be expensive. Other lechon manok businesses use paper wrapping, banana leaves, and plastic bags for packaging. You can start with paper packaging and gradually upgrade to a custom-made container.

4.) Starting capital for lechon manok business

Starting capital for lechon manok business
Starting capital for lechon manok business

Given all these pieces of equipment, you might ask: How much is the starting capital for a lechon manok business? We’ve broken it down for you:

  • Charcoal Grill (Can cook up to 40 whole chickens) = Php25,000 to Php30,000
  • Chest Freezer (Can store up to 100 kilos of chicken) = Php15,000 to Php25,000
  • Kitchen Utensils = Php4,000 to Php10,000
  • Fresh Dressed Chicken = Php150 to Php200 per kilo
  • Coal = Php200 to Php280 per sack
  • Packaging = Php4,000 to Php6,000
  • Business Permits and Clearances = Php5,000 to Php10,000
  • Marketing Budget = Php3,000 to Php5,000
  • Business Location (Rent) = Php6,000 to Php10,000
  • Business Location (Construction) = Php15,000 to Php40,000

Total Starting Capital: Php90,000 to Php140,000

How much is the income of a lechon manok business? Let’s compute how much you’ll earn during a week-long operation. Here’s an approximation: 

45 whole chicken x Php150 = Php6,750 (Sold for Php250 per piece / Php130 half chicken)

1 sack of coal x Php250 = Php250

Ingredients = Php1,000

Utilities (Electricity, Water, Packaging) = Php1,000

Profit: Php2,250 (per day) Php15,750 (per week)*

*If you can consistently sell 45 to 100 pieces of chicken every day, you can earn roughly this much and more.

5) Requirements for a lechon manok business

Like any other business in the Philippines, you need to accomplish and submit a few documents before you can start your lechon manok business. Your business permit is one of the most important documents you need to secure. Here’s a step-by-step guide on how to get it:

Step 1: Visit your city or municipality’s Business Permit and Licensing Office. 

Step 2: Fill out an application form.

Step 3: Submit your application form with all the requirements like your Certificate of Business Name Registration, Barangay Business Clearance, and Contract of Lease (if you’re renting). You may also need clearance from your city/municipality sanitation office and fire department. 

Step 4: Pay for the tax and fees. 

Step 5: Claim your business permit.

You’ll also need to register your business name with the Department of Trade and Industry. You need to stop by the Bureau of Internal Revenue to get an official receipt for your business.

It sounds intimidating and tedious, but government offices often have “one-stop windows” where they’ll tell you who you need to talk to, what you need to prepare first, and which offices you need to visit.

Other options for a lechon manok business

If you can’t start your own lechon manok business from scratch, you can also try franchising. 

A few lechon manok businesses in the Philippines are open for franchising. Here are some you can choose from:

Andok’s Litson Manok

Andoks Litson Manok
Andoks Litson Manok

Andok’s is a popular lechon manok brand, so you don’t have to worry about marketing your product. 

The total capital investment costs around Php2.5 million for a take-out stall and Php7.5 to Php10 million for a dine-in stall.

Their franchise fee costs around Php300,000 to Php500,000.

Baliwag Lechon Manok

Baliwag Litson Manok
Baliwag Litson Manok

Baliwag is another lechon manok business open for franchise. They have carts and kiosks with a franchise fee that ranges from Php250,000 to Php750,000. 

Their packages include all the lechon manok equipment you’ll need, cashiering and cleaning supplies, employee uniforms, and more.

Dos and don’ts before starting your own lechon manok business

DO: Make a thorough research

You can’t make a good business plan if you don’t research the market of lechon manok in your location.

These are some of the questions you should be able to answer after your market research:

  • Who is my target market?
  • What makes my lechon manok different and special?
  • How much can I sell my lechon manok for?
  • What other services and products can I offer my customers?

Do: Join lechon manok business seminars and training sessions

The Department of Trade and Industry (DTI) often hold training and seminars for small business owners or those looking to start their own small business. 

You can visit their website for the events and training sessions schedule. 

Don’t miss a chance to join business expos as well. These are mostly organized by private businesses in collaboration with the government. These training sessions and seminars will help you understand everything you need to know about starting your own business—from the planning stage to costing and pricing.

All in all

Many small business owners who have started their own lechon manok business will tell you it’s a profitable venture if you’re willing to take a risk. As long as you have everything on this list and with enough proper training, who knows? Your homemade lechon manok recipe might just become the next best thing in the business.

No matter where you are in the Philippines, every corner you turn will have a sari-sari store. Most of these stores will have a freezer full of delicious ice cream treats. After all, sweet frozen snacks aren’t just refreshing; they’re also a great source of income. If you’re looking for ways to add value to your sari-sari store or simply want to earn money on the side, getting into the ice cream business might be your next best move. Here are some of the top ice cream brands in the Philippines that can help you get started:

1) Selecta Ice Cream

selecta ice cream
Image: Facebook/@selectaphilippines

From its humble beginnings as a family-owned ice cream parlor in 1948, Selecta has become an icon in the Filipinos’ dessert fare. To date, they continue to delight the Pinoy taste buds with their creamy creations and limited-edition ice cream flavors. 

If you want to take your love for Selecta to the next level by becoming their reseller, here are the steps you need to follow:

Step 1: Apply through their Facebook page, Selecta Negosyo PH

After clicking ‘Get Started’, you will be asked if you are aged 18 and above. Click ‘Oo’ if it applies to you.

You will then be given the application link and the form should look like this:

Step 2: After selecting the package you wish to apply for, you need to provide your personal information.

Step 3: Upload the following requirements after providing your personal information

  1. An image of your storefront (harap ng tindahan) 
  2. Store owner’s ID
  3. Business Permit (Mayor’s Business Permit, DTI Registration, BIR Form 2023)
  4. Proof of Billing for your store’s address

Step 4: While filling out the form, you will be asked to choose the initial capital that you can provide for your first order of Selecta products.

Once you’ve provided the necessary data, you can now submit your application.

Step 5:  Prepare the initial capital that you have chosen.

Like many ice cream distributors, Selecta will let you “borrow” one of their refrigerators. You have a few to choose from, and they will suggest which one is best for your location and type of store. They will also teach you how to maintain the fridge, so you’re sure it’s always in tip-top shape. 

Your initial investment can range from PHP 5,000 to PHP 150,000 pesos including the selection of ice cream products you wish to sell. According to those who have tried selling Selecta ice cream, they earn up to Php 30,000 a month.

2) Creamline Ice Cream

Creamline is another brand you can consider for your ice cream reselling business. It’s also very easy to apply as a reseller, and the initial investment is affordable. Here’s what you need to do: 

Step 1: Start a chat through Messenger by choosing the “How to become a Creamline Retailer?” option

Step 2: Fill out the Google form sent to to your.

In the application form, you will need to provide your details, complete address, and landmarks of your residence. You should also indicate whether or not you have a functioning refrigerator that can store Creamline’s products. If you do not have a refrigerator, Creamline will lend you their refrigerator.

Step 3: Wait for your application to be approved.

As indicated in their response on Messenger, you will need to wait for two to three months for the sales agents to conduct a site check.

Step 4: Prepare the initial capital of PHP 4,500 pesos.

The initial capital is inclusive of a refrigerator for applicants who don’t have one yet and merchandise materials. Alongside the small capital, Creamline also offers a subsidy for the electricity bill to its resellers. 

3) Aice Ice Cream

AICE Ice cream reseller package
AICE Ice cream reseller package

Aice is a Singaporean ice cream brand that was established in Indonesia and now has one of its biggest ASEAN factories in Batangas.  Recently, more and more sari-sari stores have included Aice Ice Cream in their inventories. It’s also very easy to apply as an Aice Ice Cream reseller. Follow these steps: 

Step 1: Send your name and contact number via their Facebook page.

Step 2: Choose from their reseller packages.

Package 1: 8 boxes for PHP 3,620

Package 2: 10 boxes for PHP 4,550

Package 3: 13-17 boxes for PHP 8,473

These packages are according to their latest pricing structure as shared by Aice distributors in this Facebook community

Step 3: While waiting for the site visit, prepare the following documents to speed up your approval.

  • Two valid IDs
  • Business or Barangay Permit for sari-sari stores
  • DTI, Mayor’s Permit, and Proof of Billing for big stores

Also, it is stated in their requirements that there should be no Aice Freezer near you and your location has good foot traffic. Be sure to scout your neighborhood early on.

Once the sales representative approve your application and your store’s location, they will come back with your supplies. This includes the Aice freezer and your choice of ice cream products. 

4) Big Scoop Ice Cream

Big Scoop is one of the popular ice cream suppliers in Metro Manila. They have three stores in the metro – San Juan, Escolta, and Makati. Some restaurants they distribute ice cream to are TGIFridays, Vikings, and The Manila Hotel. 

Their flavors are classified into 5 categories as shown in the table below.

ClassicDe LuxeFat-Free SherbetLow Fat – No Sugar AddedSpecial Flavors
Buko LechiasBuko PandanAvocado
CoffeeGreen TeaCalamansiChocolateBubble Gum 
MochaStrawberry FieldsGuyabanoCashewMallows
VanillaVanillaChocolate Chocolate Chips

Check out all Big Scoop Ice Cream flavors here.

They offer wholesale and retail partnerships. If you are interested in being a retailer, you can send them an inquiry through their contact page or you can reach out to them via the following channels:

Email: bigscoopicecream@hotmail.com

Number: (02) 8722-89-79 & (02) 8722-41-77

Office: 219 N. Domingo St., Corner Pinaglabanan St, San Juan City

5) Nestle Ice Cream

Nestle has become a household name. But they don’t just sell and distribute ice cream; they’re also known for their milk brands, coffee products, baby food, breakfast items, and pet food. 

You wouldn’t go wrong making Nestle products a part of your sari-sari store inventory since it’s such a popular brand.

Start by checking out their official website. Click their Contact Us tab and choose Retailers/Resellers. You’ll find a list of authorized distributors there. 

You can inquire about their reselling packages and the minimum investment. The updated information you’ll find online about reselling costs is around Php1,000. Much like the other ice cream brands on this list, the Nestle sales team will ask for your contact details so they can schedule a site inspection. They will also ask for additional documents like your business permit.

6) Magnolia Ice Cream

Magnolia is another household name, but you won’t find many details online about becoming an authorized reseller.

Luckily, they’ve enumerated several ways to reach out to them. You can send a message to their official Facebook page here. You can also fill up the form out their website and click on their Contact Us page. Choose Business Opportunities on the drop-down list and send your inquiry. 

The good thing about going to their website is that you can also see other San Miguel products available for reselling. Currently, the company currently has a Magnolia Chicken Community Reseller Program you can check out. They also open partnerships for San Miguel Foods’ Community Resellers Program, Baked Products Reseller Program, and more.

7) Geno’s Ice Cream

Geno’s ice cream originates from Bataan and is popular for its unique flavors. They use only natural ingredients. There are several authorized distributors such as Beatific by Geno’s Ice Cream and Geno’s Ice Cream Metro Manila, which are both located in Quezon City. 

They sell the ice cream in gallons, which range from PHP 830 to PHP 930 depending on the location. Their half-gallon and pint sizes are now discontinued. Their best-selling flavor is the Gabi Keso (Taro), but they also have other unique choices like Macapuno Keso and Avocado Keso. 

You can send a message through their assigned distributor’s Facebook pages or inquire via Bataan Bestsellers.

Before you become an ice cream reseller in the Philippines

Before selling ice cream in your sari-sari store, you must remember a few things. For one, deal only with authorized agents from ice cream brands. There are a lot of ‘fake resellers’ online who will talk to you about reselling, but not all are legitimate. 

Apart from that, take note that most ice cream brands only offer cash-on-delivery payment, which means you don’t have to pay for anything unless they’ve delivered the freezer and ice cream to your store. 

The freezer usually comes with your contract for free or as part of the deal. Most ice cream brands don’t charge for their freezers—all you have to pay for is the initial stock of products you’re going to sell. 

Being an ice cream reseller in the Philippines can be highly profitable, especially during the summer months. If your store is near a school, an office, or a street with high foot traffic, look into selling ice cream. Who knows, it might just become your store’s bestseller.

A financial advisor is a very rewarding job but, it is also a job that requires lots of patience and hard work. Just like any other earning opportunity, you need to dedicate time and money to run this kind of business. The income is small at first, but as you grow your network, your income will also start to grow. The income potential in this career is endless! You can earn whatever amount you want, but you need to put in the right kind of effort to make it work.

Do you want to be a financial advisor? In this article, you will learn what a financial advisor does and the steps required to become a financial advisor.

What Does a Financial Advisor Do?

In a nutshell, a financial advisor guides clients in managing finances wisely. The term “financial advisor” is too broad and doesn’t fully explain the scope of work. 

A financial advisor possesses various skills that allow them to provide various kinds of financial planning. From planning wealth-building strategies to diversifying investment portfolio, they accompany you every step of the way.

Financial Advisor Job Description

A financial advisor has a wide scope of work, but here are their primary tasks they do:

  1. Create a prospect list or list of potential clients
  2. Discuss financial goals with clients 
  3. Explain the services that you offer and how they can benefit the client
  4. Recommend services that will help the client achieve their financial goals
  5. Ensure that the client understands the benefits and the risks involved in investing
  6. Help clients plan for basic needs such as health expenses, education, and retirement
  7. Monitor client’s accounts and be able to give recommendations as the need arises

Financial Advisor Salary

Being a financial advisor is listed to be one the highest paying jobs in the Philippines. However, there is no definite answer as to how much a financial advisor can earn because that depends on how many sales you can close in a month and whether you’re working full-time or part-time.

In a blog published by Aetos FPH Insurance Agency, founder Mark Fernandez stated that he started with a monthly income of 15,000 PHP to 20,000 PHP. As he continued to improve his skills, he eventually started earning up to 50,00 PHP a month including commissions. 

There are also three payment structures that advisors use to increase their earnings based on the type of work they do:

  1. Commission-based. This is based on the number and kind of financial products that they successfully sell. The commission ranges from 1% to 5%.
  2. Flat fee or hourly fee. Some advisors charge a flat rate that can be anywhere from 15,000 to 50,000 PHP for a full range of their services. Their hourly fee generally starts from 3,000 to 10,000 pesos commensurate to their experience and credentials.
  3. Combination pay plan. This is a combination of the aforementioned types. Advisors will earn a commission from selling the products and a separate fee for their services.

Common Benefits of a Financial Advisor

  1. Huge income potential
  2. Balance between personal and professional life
  3. Flexibility to work at your preferred time and place
  4. Control over quality and quantity of clients
  5. Networking opportunities
  6. Travel incentives
  7. Free access to financial management and investing trainings

Financial Advisor Qualifications

These are the general qualifications needed for a Filipino citizen to become a financial advisor:

  1. Must be at least 18 years old.
  2. Should have taken and passed the training and exam of the insurance company they want to work for.
  3. Should pass the Insurance Commission’s exam. 

You are not required to graduate from any business or finance-related course to be a financial advisor. You will also be accepted if you do not have a college diploma. As for the skills, insurance companies hold regular trainings and seminars to help their agents learn the skills they need to effectively help their future clients.

Do you need to be a full-time financial advisor?

No. You can work part-time if you have another job that requires your full attention during weekdays. Most agents working part-time meet with their clients during weekends. The decision to transition to full-time depends on how you see yourself as a financial professional in the future and if you want to commit to improving your skills and expanding your client base.

Steps to Becoming a Financial Advisor

1. Choose an insurance company that you believe in.

The first step to becoming a financial advisor is to choose an insurance company that you believe in. You need to do your research so that you won’t join a company based only on your first impression. Find out what their products are and how their investment funds are performing. Find out how long they have been in the insurance business. You can also ask people you know who bought their products and ask them about their experience. By learning more and more about the company, you will be more confident in selling their products. In the Philippines, many reputable insurance companies can help you start your financial advising career. AXA, Sun Life, and PRU Life are among the top reputable insurance companies you can join in.

2. Contact a financial advisor from your selected insurance company.

Financial advisors are not limited to working with clients who want to buy insurance products. They also serve as resource persons for those who are interested to start a career in financial advising. To help you gain a better perspective, it is better to set up a meeting with a financial advisor. They can give you advice and help straighten out your expectations. They can also explain the pros and cons of this work and the risks and rewards of being a financial advisor.

Applying as a financial advisor is free. If you are interested to become a licensed financial advisor in the Philippines, you can fill up the application form below and receive calls within the next 72 hours from different companies.

Please indicate your mobile number in order to receive the application status
You must be at least 18 years to apply for this job.

3. Secure an agent’s training program from the company.

Many insurance companies give two kinds of training: insurance-focused (traditional) and financial products involving mutual funds and UITF (variable type). Both trainings can take up to a week to complete. After the training, you will take an exam where you will apply everything you have learned from the training.

4. Take the licensing exam given by the Insurance Commission

You need to take and pass the exam given by the Insurance Commission. Once you pass the exam, you can apply for licensing so that you will be issued an agent code. The expenses of the exam plus coding can cost up to 5,000 pesos or more.
You can check here the requirements for the insurance agent’s license application.

5. Submit your application requirements to the insurance company.

The financial advisor requirements vary for each company but here are the usual documents you need to prepare:

  • ID Pictures
  • NBI Clearance
  • Document Stamps
  • IC Exam Results
  • Licensing Application
  • Latest ITR
  • SSS
  • BIR ID or TIN card
  • Company ID or clearance from previous company.

Final Thoughts

Becoming a financial advisor in the Philippines is a journey that offers diverse opportunities and rewards. Aspiring advisors can embark on this path with minimal educational requirements and a commitment to learning and growth. 

With the guidance of reputable insurance companies and dedicated mentors, individuals can navigate the training process and licensing exams to establish themselves in this dynamic field. The flexibility of part-time or full-time engagement allows for a balance between personal and professional life, while the potential for significant income and networking opportunities adds allure to the profession. 

Ultimately, by embracing continuous learning, honing essential skills, and meeting regulatory requirements, individuals can carve out a fulfilling career as financial advisors, empowering clients to achieve their financial goals and secure their futures.

Frequently Asked Questions

Can you be a financial advisor without an accounting degree?

Yes. Insurance companies don’t require you to be an accounting graduate.

Do you need to be a college graduate to be a financial advisor in the Philippines?

No. The minimum education requirement is Grade 12. Also, what matters most is that you finish the company training and pass the licensure exam.

How long does it take to become a licensed financial advisor?

The road to becoming a licensed financial advisor starts once you attend company trainings for newbies. The training duration depends on the insurance company you choose. Some give self-paced trainings that can be completed in a week while others take around a month to finish.  After that, you have to start reviewing for the exam.

Overall, it can take around two to three months to become a licensed financial advisor.

How much is the financial advisor licensure exam?

The financial advisor licensure exam costs 1,010 pesos each while the licensing fee costs 1,545 pesos. The license is valid for three years.